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Re: PublixDirect is no more

Yeah overall I think Publix is a pretty well run company, I must admit. But they are pretty backward thinking and pretty old school. What I mean by that is bascially conservative. I still think that a more current outlook and approach, more contemporary company, would have kept PublixDirect around because they would have had the foresight to see that this business is just a little ahead of its time, but its not a bad business.

Its a service that customers LOVE and its PROFITABLE when you do it right (it wasnt easy to get to profitability per dist center, but PublixDirect did accomplish that).

Publix has really pissed off customers with this move. We have heard from customers whom vow to never set foot in a Publix store again BECAUSE they closed PublixDirect and said customers never knew they were part of an "experiment" as the closing press relase called it.

The stock price has held its own even over the last few rough economy years. However, the closing of PD is said to be going to have an 18M quarterly revenue affect on Publix. That wont help.

Also, Publix is a private company, no can buy the stock.

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