Screaming Penguin - Source Does Matter

I was walking down the street today, on a suprisingly temperate Memorial Day in Atlanta. Everyone in my neighborhood and the some were out on the streets milling about. Some moving to the Jazz Festival in Piedmont Park, most just out enjoying the weather and the day off. As I made my way doen to Innovox Lounge, a local Internet cafe owned by a friend of mine, I walked past one of those arrays of junk shops -- a "vintage" clothing store, an "antiques" dealer. Lots of words in quotes that can be read as "junk". Anyway, in one window I spotted a bunch of counterfeit FUBU sweatshirts along side the usual knock off CK jeans and TAG watches
Anyway, unless you have spent most of the new millenium under a rock or some kind of suburban coma, you have seen many of the fashionable African-American teenagers sporting FUBU athletic gear. FUBU is an acronym for "For Us By Us". A statement that can be readily interpreted in context of clothing marketed toward angsy riddled African-American teens, but make no mistake about it, FUBU is a brand, just the same as Tommy Hilfiger or Bill Blass.
But I started thinking about it. FUBU is a powerful idea, and one that is generally exemplified by the Open Source movement. WE write the software. WE use the software. WE give it back. Open Source software is literally for us, by us.
Now, I have a longstanding rant about the over branded fashions popular today. <RANT> Silicon Graphics gave me the t-shirt for free to walk around advertising their products, why does Armani want to make me pay USD$50?</RANT> What would it mean, I thought to myself, if all these little shops that spent their time producing knockoffs of other peoples brands had a free use brand of their own? What if FUBU was not a corporation, but an idea? What if anybody could make a FUBU shirt without breaking a copyright?
Why don't we GPL some kind of fashion brand. Something that encourages everyone who buys a shirt, not only to wear it, but to design a better shirt and sell that one, under the same "brand". Linux has done that now in the computer world. Think about all the software that is included with Debian, or RedHat. These get lumped into the category of "Linux", even though the REAL application you want is Apache, or KDE, or PHP. When you pitch the idea to you boss, do you tell him you want to build that intranet site on an Apache+PHP/PostgreSQL system, or do you just say Linux, and hope he is technically "fashionable" enough to sign off there. BIND is the DNS service for both Linux and AIX, but ask Atrox what his boss thought about running the company DNS services under Linux ("We don't use shareware."-- neverminds its the EXACT SAME program on AIX ).
Where else is there a suckers bet of a brand that could be GPLed to free up some brain cycles from the American public?
  FUBU