Over at BB, Cory Doctorow points out...
According to the RIAA, CD sales are increasing. Now, the RIAA also says that P2P destroys music sales, so it follows that if they're selling more CDs there must be less P2P, right? Uh, no -- file-sharing is up, too (so CD sales should be falling right?).
But the fact remains the RIAA just doesn't get it. CD sales hit an all time high when Napster was at its peak, but much more interesting, CD sales of the non-Billboard 100 were through the roof. The fact is, vibrant music sharing leads to more sales. People use P2P, be it Napster or BitTorrent to explore music. Just like the people who were part of a tape trading circle were better purchasers of music, people who explore music in P2P networks are as well. If anything, getting a good look at what is out there makes people more excited about the RIAAs products and more inclined to make purchases.
There were other studies when Napster was at its height that showed the average Napster user bought 3-5x more music per year than non-Napster users. I think the fact that the death of Napster marked a solid drop in CD sales and now the rise of BitTorrent is seeing sales increase again pretty clear indication of how this business works.
Radio is dead. Let's face it. And the fact that the RIAA is not trying to kill the medium that people want to use to explore new and old music is business suicide.
UPDATE:
Mark Cuban has a really great post on MGM v Grokster today:
When content went digital, the floodgates opened. Content could be delivered digitally in thousands of different ways, and the number of methods for distribution would only expand over time. To me this meant the power of the gatekeepers would diminish and the power of independent content creators and owners would increase. With the explosion of the internet and then broadband, not only did households explode with digital content replay devices, but more importantly, consumers became comfortable with the concept of what digital was and what it meant to them. From CDs to DVDs to cellphones to email to cameras to HDTVs, in all cases the move to digital represented an improvement in quality, availability, flexibility, mobility and more. Just as I knew that digital in TV would lead to an explosion in the acceptance of HDTV over time, which is why we started HDNet and HDNet Movies (www.hd.net) the same acceptance would change how consumers bought and used any and all content.
Knowing this, my partner, Todd Wagner and I immediately began to get aggressive in the acquisition of content. Our first move was to buy Rysher Entertainment. Rysher owns among its movie library, Kingpin, Private Parts, Dear God, Hard Eight among others. In the TV world, we own Nash Bridges, Highlander, Star Search,Soldier of Fortune, Lifestyles of the Rich and Famous, Lonesome Dove and shared interests in Hogans Heroes, Ben Casey, Walking Tall, The Great Santini and others.
I then added the Dallas Mavericks as a content play with digital implications.
We then started 2929 Productions, which has shared in various film productions including Criminal, The Jacket and GodSend.
More recently, we started HDNet Films. Our first theatrical release will be Enron, The Smartest Guys in the Room, which will be released in theaters on April 22nd of this year.
We just announced that Cynthia Nixon will be starring in another feature, and are about to announce the release date for Like Blood into Water.
HDNet Productions, the production arm of HDNet, produces in original 1080i format, 15 plus hours per WEEK of content and has been doing so for the last 3 years. Much of this content we sell overseas in addition to showing on HDNet and we have every intention of taking this content and exploiting it through every digital outlet possible.
To add to the mix, we have purchased Landmark Theatres (http://www.landmarktheatres.com/). We just announced a deal with Sony, where we will take the lead in digital projection and begin the rollout of 4k Digital Projectors this summer.
Last but not least, we also own Magnolia Pictures (www.magpictures.com) . Magnolia is a theatrical distribution company that distributes not only our content around the world, but also does a great job of theatrical distribution of others content as well.
We produce in the best means available, which means that for the content we control, we produce in digital, we deliver in digital. In every way shape and form. What makes it all work as a business for today and in the futures, is that the best in digital distribution is yet to come.
There are untold number of new formats on the way. Recent additions include the UMD format on Sony PSPs, HD DVD, Blu Ray and the increasing number of extensions to PC based codecs. There are untold number of new distribution options becoming available. From satellite radio, to P2P, to net download, to hard disk delivery, to pre loading on hard drives, to new and old formats of DVDs, to cell phones, and more that we cant talk about yet. More and more of all will continue to be added, and our goal is to make the best content available in the best possible quality on every platform that becomes available.
We are a digital company that is platform agnostic. Bits are bits. We dont care how they are distributed, just that they are. We want our content to get to the customer in the way the customer wants to receive it, when they want to receive it, at a price that is of value to them. Simple business.
Unless Grokster loses to MGM in front of the Supreme Court. If Grokster loses, technological innovation might not die, but it will have such a significant price tag associated with it, it will be the domain of the big corporations only.
It wont be a good day when high school entrepreneurs have to get a fairness opinion from a technology oriented law firm to confirm that big music or movie studios wont sue you because they can come up with an angle that makes a judge believe the technology might impact the music business. It will be a sad day when American corporations start to hold their US digital innovations and inventions overseas to protect them from the RIAA, moving important jobs overseas with them.
Thats what is ahead of us if Grokster loses. Thats what happens if the RIAA is able to convince the Supreme Court of the USA that rather than the truth, which is , Software doesnt steal content, people steal content, they convince them that if it can impact the music business, it should be outlawed because somehow it will. It doesnt matter that the RIAA has been wrong about innovations and the perceived threat to their industry, EVERY SINGLE TIME. It just matters that they can spend more then everyone else on lawyers. Thats not the way it should be. So , the real reason of this blog. To let everyone know that the EFF and others came to me and asked if I would finance the legal effort against MGM. I said yes. I would provide them the money they need. So now the truth has been told. This isnt the big content companies against the technology companies. This is the big content companies, against me. Mark Cuban and my little content company. Its about our ability to use future innovations to compete vs their ability to use the courts to shut down our ability to compete. its that simple.
Comments
RE: Another Datapoint and the RIAA is just wrong... (Updated)
Amen
"But the fact remains the RIAA just doesn't get it."
Great comments from Mark too, and as he points out he has a real stake in the bits, he just DOES get it. You will sell more, even if some is copied, if you offer the bits in an unencumbered way the customers want it.
Not sure anyone wants these bits though "In the TV world, we own Nash Bridges, Highlander, Star Search,Soldier of Fortune, Lifestyles of the Rich and Famous, Lonesome Dove and shared interests in Hogans Heroes, Ben Casey, Walking Tall, The Great Santini and others" - ;) joke, Hogans Heroes was great (although how the hell improbably that it be so) but Nash Bridges and Lifestyles? I wont spend even Limewire cycles on Nash Bridges ;).